Tag: Hologram Girl

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The Ukrainian President as a Hologram

“Leia in ‘Star Wars’, who as a hologram delivers a message, Darth Vader, who forges plans with the imperator even though they are far apart from each other, William Riker in ‘Star Trek’, who moves on the holodeck through artificial landscapes, Major in ‘Ghost in the Shell’, who walks through a city while fish are swimming in the air next to her, Officer K in ‘Blade Runner 2049’, who lives together with a holographic assistant and meets holographic dancers and singers (Frank Sinatra under glass and Elvis Presley on stage) – fictional holograms make an appearance in all these instances.” (Oliver Bendel, “Hologram Girl“, 2018) According to the Guardian, Volodymyr Zelenskiy referenced Star Wars and the second world war as he appeared as a hologram (or pseudo-hologram) at a conference in Paris to seek aid from big tech companies. “He told a crowd of hundreds at the VivaTech trade show that he was offering technology firms a unique chance to rebuild Ukraine as a fully digital democracy.” (Guardian, June 17, 2022) The British newspaper quotes him as saying: “It’s unusual for presidents or heads of government to use a hologram to address people but this is not the only aspect of Star Wars that we are putting into practice” (Guardian, June 17, 2022). The Ukrainian president is not only following in the footsteps of Leila, but also of ABBA, who are currently causing a sensation with their avatars at concerts in London.

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The Hologram Girl Grew Up

Japanese company Gatebox has taken its holographic assistant to a new level in 2021 with the unveiling of Gatebox Grande. This is reported by HYPEBEAST. The hologram, which is now the size of an adult, is displayed on a 65-inch screen and can be used for applications such as a digital concierge or as an advisor and salesperson in a shopping mall. This makes the intelligent assistant a competitor to social robots like Pepper, Cruzr, and Paul. Inside the device “lives” a female anime character named Azuma Hikari, who can be “summoned” by voice or proximity activation. According to HYPEBEAST, she has a range of gestures, facial expressions, and voice tones to enable the most realistic interaction with the user. Life-size holograms will play a big role in the future. However, further research and development work is still needed.

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Hologram Girl

The article “Hologram Girl” by Oliver Bendel deals first of all with the current and future technical possibilities of projecting three-dimensional human shapes into space or into vessels. Then examples for holograms from literature and film are mentioned, from the fictionality of past and present. Furthermore, the reality of the present and the future of holograms is included, i.e. what technicians and scientists all over the world are trying to achieve, in eager efforts to close the enormous gap between the imagined and the actual. A very specific aspect is of interest here, namely the idea that holograms serve us as objects of desire, that they step alongside love dolls and sex robots and support us in some way. Different aspects of fictional and real holograms are analyzed, namely pictoriality, corporeality, motion, size, beauty and speech capacity. There are indications that three-dimensional human shapes could be considered as partners, albeit in a very specific sense. The genuine advantages and disadvantages need to be investigated further, and a theory of holograms in love could be developed. The article is part of the book “AI Love You” by Yuefang Zhou and Martin H. Fischer and was published on 18 July 2019. Further information can be found via link.springer.com/book/10.1007/978-3-030-19734-6.