Apple’s ambitions to enter the automotive business are apparently history. This is reported by Bloomberg. “Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.” (Bloomberg, 27 February 2024) Numerous media outlets around the world have picked up the story. The company actually wanted to launch an autonomous electric car on the market. Apple never communicated this publicly, but it was common knowledge. The project as part of the Special Projects Group (SPG) is now to be wound up and the remaining employees are to focus on the area of generative AI in future, where Apple wants to catch up in the coming months. So you could say: goodbye Apple car, hello GenAI.
BY OLIVER BENDEL
