Japanese company Gatebox has taken its holographic assistant to a new level in 2021 with the unveiling of Gatebox Grande. This is reported by HYPEBEAST. The hologram, which is now the size of an adult, is displayed on a 65-inch screen and can be used for applications such as a digital concierge or as an advisor and salesperson in a shopping mall. This makes the intelligent assistant a competitor to social robots like Pepper, Cruzr, and Paul. Inside the device “lives” a female anime character named Azuma Hikari, who can be “summoned” by voice or proximity activation. According to HYPEBEAST, she has a range of gestures, facial expressions, and voice tones to enable the most realistic interaction with the user. Life-size holograms will play a big role in the future. However, further research and development work is still needed.