A Digital Supermodel

Cameron-James Wilson, 31, founded an agency for digital models in London in 2019, The Diigitals. He is the creator of the digital supermodel Shudu. “Since baffling the fashion and modeling world at large, he’s added virtuals Galaxia, Brenn, Dagny, Koffi, Margot, and Zhi to the Gram family.” (Virtual Humans, 4 May 2020) Galaxia is an alien model and has long, pointed ears and a long neck. Koffi is a male virtual influencer with a muscle-rich body, which he likes to show in sparse clothing. Shudu is the most famous avatar of the agency. At this year’s digital fashion shows in Paris and Milan, a number of CGI (Computer Generated Imagery) models and avatars presented the new looks. Shudu was not there, which the creator explains in a SPIEGEL interview by the fact that it is still difficult to animate her to move like a real person. At the end Barbara Markert asks him what Shudu means to him. He answers: “It may sound crazy, but I feel a responsibility for this woman and the community she represents.” (SPIEGEL, 9 December 2020, own translation)